NOTES FROM VIDEO

Martina Flor is a letterer, she draws letters.

- Martina Flor lived in Berlin where she found it uncomfortable trying to understand a language she did not know, she found it hard to express herself. However, the shape of letters in signs gave Martina Flor clues on what places mean, it helped her understand her surroundings better.

-When creating a book cover for 'Alice In Wonderland' she first worked with the scale of each letter, how big or small it would be. Then she focused on the style of each letter and how they would convey emotion. Lastly, she combined different styles together and overall dedicated thorough time into each letter methodically.

-Martina Flor stated how letters and type give shape, gesture and tone to concepts and ideas already in our imagination.

PART ONE

PART ONE

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